DataLine

Task

• Developing high-performing advertising creatives that effectively communicated Dataline’s data center services to target audiences.

• Managing and optimizing advertising campaigns across multiple platforms, including Facebook, Instagram, Google Ads, and Yandex Direct, ensuring cost-efficiency and maximum reach.

• Designing conversion-focused landing pages for each campaign, ensuring alignment with the brand and optimizing for user engagement.

• Conducting A/B testing of creatives and landing pages to refine messaging and visuals for better performance.

• Collaborating with marketing and sales teams to ensure the advertising strategies met business objectives and generated leads.

Solution

The advertising campaigns were structured to focus on Dataline’s key value propositions, such as security, scalability, and reliability. The creatives were designed to be visually engaging while clearly communicating these benefits. Landing pages were created with a strong focus on conversion, featuring clear calls-to-action, trust signals, and streamlined navigation. Campaign performance was continuously optimized based on data and feedback, ensuring high ROI for the advertising spend.

Result

• Successful execution of multiple advertising campaigns, resulting in increased visibility and lead generation for Dataline’s services.

• High engagement and conversion rates on the landing pages, leading to a significant boost in inquiries and client acquisition.

• Positive feedback from stakeholders on the quality and effectiveness of both the advertising creatives and the landing pages.

• Improved campaign performance through ongoing optimizations, including A/B testing and data-driven adjustments.

• Strengthened Dataline’s brand presence across major advertising platforms, establishing it as a leader in the data center market.