Comprehensive design support for elite real estate agency Veles group
Veles Group is a real estate agency specializing in the sale of luxury and premium residential complexes in Moscow, working as brokers for top developers. I was responsible for a wide range of design tasks, including the development of the corporate website, creating dedicated landing pages for individual projects, launching advertising campaigns, and handling branding efforts.
Task
Designing and developing the corporate website to highlight Veles Group's premium offerings and showcase their portfolio of luxury real estate projects.
Creating customized landing pages for each residential complex, tailored to the specific needs and target audience of each development.
Collaborating with stakeholders to align branding strategies with the agency’s positioning in the luxury real estate market.
Launching various types of marketing campaigns (online ads, social media, print) to promote both the agency and individual real estate projects.
Developing and maintaining a consistent design system to ensure brand coherence across all marketing materials and platforms.
Solution
To emphasize the luxury aspect of Veles Group’s offerings, I designed a sophisticated and visually striking corporate website that conveyed the exclusivity and quality of the residential complexes they represent. I created separate landing pages for each project, ensuring that the design and messaging were tailored to the unique characteristics of each development. Through close collaboration with stakeholders, I helped refine the company’s branding, aligning it with their premium market positioning. Additionally, I designed various marketing materials, from digital ads to print campaigns, driving awareness and client engagement.
Result
Successful launch of a premium corporate website, improving the brand’s digital presence and attracting high-net-worth clients.
Tailored landing pages for each project, leading to improved project visibility and increased client inquiries.
Increased brand consistency across all platforms, resulting in a stronger market position in the luxury real estate segment.
Effective marketing campaigns that boosted both agency and project-specific awareness, leading to higher conversions.
Positive feedback from stakeholders on the alignment of design and branding with the agency’s premium positioning.
