Comprehensive work on crypto on/off ramp solution for Swaps

Task

• Conducting user and UX research to improve product interaction.

• Communicating with stakeholders to align on strategic goals and visual solutions.

• Building and managing the design department, including hiring and mentoring new designers.

• Developing a design system for all company products (mobile apps, web services, corporate websites, and landing pages).

• Creating advertising creatives and animations for marketing campaigns.

• Designing interfaces for mobile apps and web services.

• Designing and developing the corporate website and landing pages using Webflow.

• Collaborating with contractors, including illustrators, motion designers, and external agencies.

Solution

To ensure high consistency across interfaces, I implemented continuous UX research, sharing findings with stakeholders to optimize user experience. I built and led the design department, establishing effective collaboration between designers and other teams. Several advertising and animation campaigns were created, supported by external contractors, which significantly boosted brand awareness. I also led the development of the corporate website and landing pages on Webflow, speeding up the implementation of new functional solutions without the need for developers.

Result

• Successfully launched several updated products with improved UX, validated by research results.

• Built a scalable design system, ensuring consistency across all platforms.

• Effectively established the design department, speeding up processes and improving the quality of visual solutions.

• Increased conversions on landing pages and boosted user engagement in marketing campaigns through high-quality creatives and UX improvements.

• Streamlined collaboration with external contractors, ensuring both speed and high-quality design deliverables.