Comprehensive community/marketing design for Rostelecom

Task

• Designing marketing creatives for large-scale advertising campaigns aimed at promoting the data center services to top-tier clients.

• Developing presentations for internal and external stakeholders, showcasing Rostelecom COD's capabilities and service offerings.

• Improving the user experience and visual design of the existing corporate website to better communicate the scale and expertise of the company.

• Ensuring that all design outputs aligned with the company’s brand guidelines and communicated a consistent visual identity.

• Collaborating with internal teams and external contractors to ensure the timely execution of marketing campaigns and website updates.

Solution

I developed a series of compelling marketing creatives that highlighted the unique advantages of Rostelecom COD’s data centers, targeting top companies across various industries. By focusing on visual clarity and brand consistency, I ensured that the campaigns resonated with the target audience. The presentations I designed were instrumental in conveying technical and business information to stakeholders in a clear and visually engaging manner. Additionally, I worked on improving the website's visual and user experience, enhancing the presentation of services and the overall professionalism of the platform.

Result

• Successful launch of multiple large-scale advertising campaigns, significantly increasing brand awareness and client inquiries.

• Improved website design and user experience, contributing to better client engagement and more inquiries for data center services.

• High-quality presentations that effectively communicated the company's strengths, resulting in positive feedback from stakeholders.

• Increased consistency across all marketing channels, strengthening Rostelecom COD’s brand image.

• Efficient collaboration with internal teams and contractors, ensuring timely project delivery.