Corporate website design for the regional representative of Panatta sport, the largest Italian brand of professional sports equipment.
Panatta Sport is the official distributor and supplier of the world-renowned professional sports equipment brand, Panatta, in Russia. The task involved localizing the brand’s website for the Russian market, ensuring that the design and content catered specifically to the needs and preferences of Russian customers while maintaining the global brand's identity.
Task
Designing the localized version of the website for the Russian market, ensuring that it aligns with both the global brand’s visual identity and the local market's expectations.
Preparing adaptive designs for all devices (desktop, tablet, mobile) to ensure a seamless user experience.
Developing marketing materials and visuals tailored to Russian consumers, including banners, promotional content, and product displays.
Collaborating with stakeholders to ensure the website meets the business goals of the Russian distributor and adheres to brand guidelines.
Localizing content and design elements to reflect the needs of the Russian market while maintaining Panatta’s premium positioning in the fitness equipment space.
Solution
The website was designed to maintain the visual consistency of the Panatta global brand while adapting it to the Russian market. I ensured that the design was fully responsive, providing an optimized experience across all devices. The content and visuals were localized to resonate with the Russian audience, focusing on presenting Panatta’s premium fitness equipment in a way that appealed to both professional gyms and individual clients. Collaborating with local stakeholders, I delivered a site that balanced global brand standards with local market demands.
Result
Successful launch of the localized Panatta Sport website, providing a strong digital presence for the brand in the Russian market.
Improved user experience through fully adaptive designs, leading to higher engagement across all devices.
Tailored marketing materials and visuals that resonated with the Russian audience, boosting brand recognition and customer interest.
Consistent brand representation, aligning with global Panatta guidelines while meeting the specific needs of the local market.
Positive feedback from stakeholders for delivering a well-localized and visually appealing website tailored to the Russian market.
