Landing page design for luxury housing complex in Moscow Lucky

Task

• Designing a visually appealing and user-friendly website that showcases the luxury features and unique benefits of the Lucky residential complex.

• Developing an interactive property catalog that allows potential buyers to easily browse available apartments and view detailed information, such as floor plans and pricing.

• Implementing a streamlined process for users to submit inquiries or request more information, optimizing lead generation for the sales team.

• Conducting market research and competitive analysis to ensure the website met the expectations of the premium real estate market.

• Collaborating closely with stakeholders to ensure the design aligned with the project’s luxury positioning and sales goals.

Solution

The website was designed with a clean, elegant aesthetic to reflect the premium nature of the Lucky complex. The interactive property catalog was developed to provide an intuitive browsing experience, allowing users to easily filter apartments by criteria such as size, price, and availability. Clear calls-to-action were integrated throughout the site to guide users towards submitting inquiries. The design incorporated high-quality visuals and rich media to showcase the luxurious living environment and amenities.

Result

• Successfully launched a high-end website that effectively highlighted the premium features of the Lucky residential complex, attracting high-net-worth individuals.

• Enhanced user experience through an intuitive property catalog that simplified the apartment search process, increasing user engagement.

• Improved lead generation with optimized inquiry forms and strategically placed call-to-action elements, resulting in a higher conversion rate.

• Positive feedback from stakeholders on the design’s ability to reflect the luxury positioning of the complex and meet project goals.

• Increased visibility and brand recognition for Lucky in the competitive premium real estate market of Moscow.