Integrated design for Isabel's premium Mediterranean restaurant in Bali
Isabel is a Mediterranean cuisine restaurant located in Bali. My task was to develop the project from the ground up, covering all aspects of branding, logo design, website creation, and market research. The entire process, from competitive analysis and surveys to design and development, was completed with the website built on Webflow.
Task
Creating the brand identity, including logo design and visual elements that reflect the Mediterranean theme and the restaurant’s ambiance.
Conducting competitive analysis and surveys to understand the local market, customer preferences, and positioning within the Bali dining scene.
Designing a user-friendly and visually appealing website that effectively showcases the restaurant’s offerings, including menu highlights, atmosphere, and location details.
Developing the website using Webflow, ensuring that it was fully responsive and optimized for all devices.
Collaborating with stakeholders to ensure the design aligned with the restaurant’s vision, focusing on creating a memorable digital experience for visitors.
Solution
The branding and logo design were inspired by Mediterranean aesthetics, focusing on evoking the warm, inviting feel of the cuisine and restaurant setting. I incorporated insights from market research and surveys to tailor the design to the preferences of Bali’s dining audience. The website was built with a focus on easy navigation, high-quality visuals, and engaging content to attract and inform potential customers. Using Webflow allowed for seamless integration of design elements and adaptability across devices.
Result
Successful launch of a distinctive and cohesive brand identity for Isabel, aligning with the restaurant’s Mediterranean focus.
Increased online visibility and customer engagement through a well-designed and functional website that highlighted the restaurant’s unique offerings.
Positive feedback from stakeholders and customers on the website’s design and user experience, leading to increased reservations and inquiries.
The responsive Webflow website ensured accessibility and ease of use across desktop and mobile platforms, enhancing the overall customer experience.
Data-driven design and marketing strategies, resulting in effective positioning of the restaurant within the competitive Bali dining market.
