Sabberend design for HR SaaS Intranetable
Intranetable is a SaaS-based HR portal designed for managing employee data, tasks, and workflows within a company. I was responsible for the full design execution, from crafting the user interface of the platform to developing advertising creatives and sales presentations. This was a comprehensive project where I handled not only design but also art direction and led design-related research to ensure the best user experience and business alignment.
Task
Full design of the SaaS HR portal, focusing on creating a seamless user experience for both employees and HR managers.
Conducting extensive user and market research to identify key pain points and needs, translating these insights into a user-centric interface.
Leading the art direction for the project, ensuring consistent visual identity and maintaining brand coherence across all touchpoints.
Designing various marketing creatives and sales presentations for the sales department, focusing on showcasing the platform’s value to potential clients.
Optimizing the design for both desktop and mobile experiences, ensuring accessibility and ease of use on all devices.
Collaborating with the development and marketing teams to align the design with business objectives and ensure smooth implementation.
Solution
I developed a clean, user-friendly interface for the Intranetable platform, with a strong emphasis on usability and functionality. The design was informed by thorough research on user needs, which helped to streamline workflows and improve overall user satisfaction. Art direction played a key role in maintaining a consistent visual language across the platform, marketing materials, and sales presentations. The marketing creatives were designed to highlight the platform’s benefits, helping the sales team effectively communicate the product’s value to potential clients.
Result
A successful design of the Intranetable platform, resulting in positive feedback from users regarding its intuitive layout and ease of use.
Comprehensive research and insights led to a highly functional design that addressed the specific needs of HR departments and employees alike.
Enhanced brand recognition and alignment through consistent art direction, which contributed to the product’s professional and polished appearance.
Effective sales presentations and marketing creatives that helped boost client acquisition and product awareness.
Improved mobile and desktop experiences, leading to higher engagement and satisfaction from users across different devices.
