Corporate website for Dental clinic Nautilus

Task

• Conducting competitor research to identify best practices and opportunities for differentiation in the dental clinic market.

• Collaborating with stakeholders to ensure the website aligned with the brand's business and marketing goals.

• Designing an adaptive website that provides an optimized experience across all devices (desktop, tablet, mobile).

• Developing a design system for the website to maintain consistency and streamline future updates.

• Creating marketing-focused visuals and banners for various services to increase client engagement.

• Enhancing the user journey by simplifying access to key services and information (booking appointments, service details, contact info).

Solution

The corporate website was designed with a focus on both aesthetics and functionality, ensuring that patients could easily find information and book appointments. Through competitor research, I identified key areas to improve user experience, such as simplifying the navigation and improving access to service offerings. The adaptive design ensured that the site performed well on all devices, and I integrated marketing-driven content to engage potential patients. The project was completed efficiently within a short development cycle, meeting all stakeholder expectations.

Result

• Successful launch of a fully adaptive website, optimized for all devices, which improved patient interaction and bookings.

• Increased engagement and conversion rates due to the implementation of marketing-focused design elements.

• A design system that allowed for quick updates and easy maintenance of the site.

• Enhanced user experience through simplified navigation and optimized access to services.

• Positive feedback from stakeholders for delivering the project within the specified timeline.